Browsing Research Articles (Marketing Management) by Subject "Young consumers -- Attitudes"

Browsing Research Articles (Marketing Management) by Subject "Young consumers -- Attitudes"

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  • Attitudes of young consumers towards SMS advertising 
    Van der Waldt, De la Rey; Rebello, T.M.; Brown, W.J. (Academic Journals, 2009-09)
    Technological advancements have provided various new mediums for advertising to consumers and have further allowed organisations to better reach consumers with regards to the frequency and impact of advertising. Advertisers ...