Browsing Research Articles (Marketing Management) by Subject "Women's clothing"

Browsing Research Articles (Marketing Management) by Subject "Women's clothing"

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  • The importance of apparel product attributes for female buyers 
    North, Ernest J.; De Vos, Retha B.; Kotze, Theuns G. (South African Association of Family Ecology and Consumer Sciences, 2003)
    Die doel van hierdie artikel is om die bevindinge van 'n empiriese ondersoek te rapporteer wat uitgevoer is om vroulike verbruikers se aankoopbesluite vir 'n kledingstuk te ontleed wat gebaseer is op die waarde wat hulle ...