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Browsing Research Articles (Marketing Management) by Author "Wiese, Melanie"
Now showing items 1-20 of 33
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Wiese, Melanie; Du Plessis, Giselle M. (Library and Information Association of South Africa, 2014)The objective of this study was to investigate students’ acceptance and use of e-textbooks to enable libraries to make more informed decisions about their e-book collections. The data were collected in a classroom situation, ...
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Mashaba, Nontuthuzelo; Wiese, Melanie (Routledge, 2016-01)Due to an increase in spending power amongst Black middle class, this growing segment has become a lucrative investment opportunity for many retailers in South Africa and most emerging markets. The purpose of this study ...
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Drotsky, G.A.P. (Gert); Wiese, Melanie (Unisa Press, 2017)Direct communication in business markets is important due to the specific characteristics of business markets – where communication channels are shorter and the emphasis is placed on direct selling. Due to the differences ...
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Humbani, Michael; Wiese, Melanie (Routledge, 2018)The technology readiness index was applied to determine consumers’ readiness to adopt mobile payment services and the moderating effect of gender. Gender has been identified as a key variable in adoption and its vital role ...
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Wiese, Melanie; Jordaan, Yolanda; Van Heerden, Cornelius Hendrik, 1957- (Southern African Communication Association, 2009-07)A proper assessment of the usefulness of the sources of information considered by prospective students could enable higher education institutions (HEIs) to allocate funds, time and resources more efficiently and effectively. ...
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Jordaan, Yolanda; Wiese, Melanie; Amade, Karim; De Clercq, Ermi (Department of Economics, University of Pretoria, 2013)The publication of academic research is important for its contribution to the body of knowledge. A periodic analysis of journal content leads to the identification of research practices; while it also identifies the ...
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Makhitha, K.M. (Khathutshelo Mercy); Van Heerden, Gene; Wiese, Melanie (Journal of Contemporary Management, 2014)Craft producers in South Africa face difficulties selling to formal craft retailers. This is due to the lack of understanding of what craft retailers consider as important when searching for suppliers. The study was conducted ...
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Potgieter, Danita; Wiese, Melanie; Strasheim, Arien (South African Association of Family Ecology and Consumer Sciences, 2013)Verskeie faktore beïnvloed die manier waarop verbruikers optree en hoe besluite geneem word. Dit staan ook bekend as 'n verbruiker se besluitnemingstyl. 'n Besluitnemingstyl kan beskryf word as 'n psigiese-oriëntasie wat ...
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Wiese, Melanie; Akareem, Husain Salilul (Routledge, 2020-04)Regardless of the growth in social media and social network advertising (SNA), little theoretical and empirical knowledge exists on the differences between countries, and the perceptions and attitudes towards social network ...
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Wiese, Melanie; Jordaan, Yolanda; Van Heerden, Cornelius Hendrik, 1957- (Unisa Press and Taylor & Francis, 2010-03)Recruiting students to enrol at a particular institution is becoming a competitive and challenging process for higher education institutions. Therefore, institutions should create efficient and effective ways of providing ...
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Wiese, Melanie; Van Heerden, Gene; Maree, Tania (International Center for Information Technology and Development, 2017-01)Social networking sites, such as Facebook, have gained immense popularity as communication platforms and as advertising tools. Generation Yers have a strong need to engage with others and make connections-digitally and ...
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Wiese, Melanie; Du Plessis, Giselle M. (Routledge, 2017-09)The Internet has not only brought about a new technological era, but also seen the introduction of a number of emerging technologies such as e-textbooks. However, the slow acceptance of e-textbooks is an issue of concern. ...
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Wiese, Melanie (Unisa Press, 2016)In the competitive retail environment, attracting and retaining shoppers is imperative for the success of shopping malls. Therefore, creating satisfi ed, committed shoppers is essential for mall survival. The study aims ...
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Wiese, Melanie; Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Jordaan, Yolanda (Academic Journals, 2010-07)The main goal of the study was to investigate the relevant importance of choice factors as considered by students from different ethnic groups when selecting higher education institutions in South Africa. A non-probability ...
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Wiese, Melanie; Humbani, Michael (Routledge, 2020)The study aims to better understand the various technology readiness segments by assessing how their readiness relates to demographics variables and their adoption, attitude, ease-of-use, usefulness and continuance intention ...
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Wiese, Melanie; Wiese, Melanie; Martinez-Climent, Carla; Botella-Carrubi, Dolores (Elsevier, 2020-03)Social network use is a global phenomenon, with Facebook taking prime position as preferred social network service. Use of Facebook is huge in developed and developing economies, yet the immense marketing potential of ...
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Wiese, Melanie; Akareem, Husain Salilul (Emerald, 2019-10)PURPOSE : This two-country comparative study’s purpose is to investigate antecedents to, and the consequences of a sense of belonging to a firm’s Facebook community. DESIGN/METHODOLOGY/APPROACH : The model was grounded ...
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Wiese, Melanie; Van der Westhuizen, Liezl-Marie (Elsevier, 2024-04)Energy security and reliable supply are as important as transitioning to cleaner energy production systems. Emotions towards such energy policies and projects should be more constructively responded to by policymakers. We ...
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Wiese, Melanie; Coetzee, R. (College of Economic and Management Sciences, University of South Africa, 2013-05-05)To succeed, sales managers will need to learn new roles and reinvent others such as applying flexible motivation approaches in working with a multicultural, hybrid, diverse sales force. Many organisations invest a great ...
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Makhitha, K.M. (Khathutshelo Mercy); Wiese, Melanie; Van Heerden, Gene (Southern African Communication Association, 2014-12)Craft producers struggle to access the retail market because of their inability to communicate effectively. Understanding craft retailers’ buying behaviour, particularly with regard to the communication channels used, ...
Now showing items 1-20 of 33