Browsing Research Articles (Marketing Management) by Author "Venter de Villiers, Marike"

Now showing items 1-3 of 3

An empirical investigation into millennials and their buying behaviour within pop-up retail stores

Kekana, Reabetswe; Venter de Villiers, Marike; Van den Berg, Annekee; Chuchu, Tinashe (Danubius University, 2020)

Multi-channel retailing has become increasingly popular as retailers aim to provide consumers with additional contact points. This is commonly done by means of pop-up retailing, an innovative retail concept that places ...
The impact of mobile banking on the adoption of banking products and services in South Africa, using the technology acceptance model

Koenaite, Moshele; Chuchu, Tinashe; Venter de Villiers, Marike (Academy of Business and Retail Management, 2019-04)

The purpose of the study was to investigate the antecedents of the adoption of mobile banking. A modification of the technology acceptance model (TAM) was adopted in orde93-r to test hypothesised relationships. Past ...
An investigation on mobile banking and co-creation services adoption intention in South Africa

Venter de Villiers, Marike; Chuchu, Tinashe; Chavarika, Gugu Valerie (International Association of Online Engineering, 2020)

Co-creation of value between the consumer and services providers is an idea that has been receiving much attention. The purpose of this study was to investigate the influence of consumer motivation on attitudes and adoption ...

Now showing items 1-3 of 3

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