Van der Waldt, De la Rey; Rebello, T.M.; Brown, W.J.(Academic Journals, 2009-09)
Technological advancements have provided various new mediums for advertising to consumers and have further allowed organisations to better reach consumers with regards to the frequency and impact
of advertising. Advertisers ...
Van der Waldt, De la Rey; Van Loggerenberg, M.; Wehmeyer, L.(Juta, 2009-03)
In this study the use of endorsements in advertising was investigated. Endorsements can either
be in the form of a celebrity acting as a spokesperson for an organisation or the organisation can
create a spokesperson to ...
Roux, Therese; Van der Waldt, De la Rey; Ehlers, Lene(Routledge, 2013-09-20)
Out-of-home (OOH) advertising media have expanded worldwide and the shape and format of these media
globally, as well as in South Africa, have changed considerably. Until recently, the OOH advertising media
Van der Waldt, De la Rey; Du Toit, L.S.; Redelinghuys, R.(Academic Journals, 2007-05)
Product placement in films receives renewed focus in integrated marketing communication (IMC). One of the main concerns with regard to product placement as a marketing communication tool is that
marketers have little ...
Van der Waldt, De la Rey; Du Preez, L.D.; Williams, S.(School of Management, Tshwane University of Technology, 2007)
This study attempts to investigate how males and females aged 18 to 24
accept ethically charged products, in films shown in a cinema-type environment.
The research was in the form of an exploratory study, which attempted ...
Bonnema, Jeanne Susan; Van der Waldt, De la Rey(Emerald, 2008)
PURPOSE: Marketing communication practitioners in higher education have not yet identified specific subgroups with similar characteristics within the prospective student (target) market, and do not always know which preferred ...