Van Jaarsveld, C.; Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-(School of Management, Tshwane University of Technology, 2007)
Yoo, Donthu and Lee (2000:208) conducted a study in the product market
industry to determine what effect various selected marketing mix elements
might have on brand equity. The findings indicated that to enhance the ...