Browsing Research Articles (Marketing Management) by Author "Van Heerden, Neels, 1957-"

Browsing Research Articles (Marketing Management) by Author "Van Heerden, Neels, 1957-"

Sort by: Order: Results:

  • Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Du Plessis, P.J. (Africa Association for Health, Physical Education, Recreation, Sport and Dance, 2004-03)
    The aim of this paper is to establish a framework that may contribute to African sport manager's understanding of sport sponsorship management and decision-making. In this paper a number of focus areas, that outline the ...
  • Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957- (Taylor & Francis, 2007-01)
    This is a specialised book primarily aimed at tourism policymakers at national and local level. The book covers an in-depth analysis of reasons for and consequences of competitive behaviour and strategy formulation in ...
  • Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Green, M.; Van Tonder, Estelle (Africa Association for Health, Physical Education, Recreation, Sport and Dance, 2007-12)
    Sport codes are consistently competing for corporate sponsorship Rands. Amateur sport is an untapped channel that bypasses most of the media clutter experienced by companies that sponsor professional sporting events, codes ...
  • Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957- (Africa Association for Health, Physical Education, Recreation, Sport and Dance, 2003-10)
    This paper aims to stimulate the development of a scientific body of knowledge for sport marketing in Africa. A review of current journals indicates that African academics are not devoting sufficient attention to the ...
  • Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957- (Faculty of Economic and Management Sciences, University of Pretoria, 1999-09)
    A survey of current literature and corporate identity manuals may create the impression that corporate identity consists solely of visual identity cues. In this paper the view is explored that corporate identity consists ...
  • Wiese, Melanie; Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Jordaan, Yolanda (Academic Journals, 2010-07)
    The main goal of the study was to investigate the relevant importance of choice factors as considered by students from different ethnic groups when selecting higher education institutions in South Africa. A non-probability ...
  • Bezuidenhout, Louise; Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957- (Southern African Communication Association, 2003-07)
    A communication task team appointed by the Government of South Africa in 1996 suggested that there should be one corporate identity for the government. A problem resulting from this suggestion was what this unitary corporate ...
  • Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Puth, Gustav (Emerald, 1995)
    The view that a visually appealing corporate identity is the most important contributor to a good corporate image is a myth. The process of corporate image formation is regulated by the corporate personality which consists ...
  • Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Schreuder, A.N.; Gouverneur, M. (Faculty of Economic and Management Sciences, University of Pretoria, 2000-03)
    Current operating practices of small businesses indicate that more time is devoted to the cosmetic side of corporate identity than managing service delivery. The main argument pursued in this paper is based on the view ...
  • Van Heerden, Neels, 1957-; Du Plessis, P.J.; Van Heerden, Cornelius Hendrik, 1957- (Juta, 2004-09)
    Sport sponsorship spending in South Africa has increased steadily. This paper discusses the findings of an exploratory study into key sponsorship decision-areas, namely the setting of sponsorship objectives, the integration ...
  • Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Kuiper, Angelique; Saar, Honorata Maria (Southern African Alliance for Sport Science, Physical Education and Recreation, 2008)
    When detailed product information is not available to consumers inferences are made using product cues to reduce uncertainty and to form perceptions of products. Advertisers can make use of sport sponsorship and sport ...
  • Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957- (Southern African Alliance for Sport Science, Physical Education and Recreation, 2008)
    This paper introduces caravanning and camping as a leisure activity that consists of a number of sequential experiences. The particular focus is on motorhoming as a form of caravanning / camping. The Motorhome Club of South ...
  • Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Du Plessis, P.J. (University of Wisconsin Press in cooperation with the Institute for Media Analysis in South Africa (iMasa) and the Department of Journalism at Stellenbosch University, South Africa, 2003)
    Sport sponsorship expenditure has grown substantially since the early 1990s, largely due to South Africa’s re-admission to international sport and an increase in television coverage of major sporting events. International ...
  • Wood, K.; Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957- (Juta, 2007-09)
    Customer satisfaction and loyalty are important drivers of business profits. In the online arena, acquisition costs are high, switching costs are low, the service encounter is non-personal and the Internet is often used ...
  • Van Jaarsveld, C.; Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957- (School of Management, Tshwane University of Technology, 2007)
    Yoo, Donthu and Lee (2000:208) conducted a study in the product market industry to determine what effect various selected marketing mix elements might have on brand equity. The findings indicated that to enhance the ...
  • Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Badenhorst, J. (Southern African Communication Association, 2004-07)
    This paper summarises the findings of a replication of an earlier study by Van Heerden & Puth (1995), which again confirmed that behavioural and visual identities contribute to the corporate image of South African banking ...
  • Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Barter, C. (Association for Professional Managers in South Africa, 2008-06)
    Given that culture is an important factor in the international environment, it is a necessity that culture be well understood in order to achieve success in international marketing strategies. Previous research focused ...
  • Wiese, Melanie; Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Jordaan, Yolanda (University of Johannesburg, Department of Business Management, 2010)
    PURPOSE: To investigate the choice factors students consider when selecting a higher education institution, with a focus on the differences between gender and language groups. PROBLEM INVESTIGATED: The educational landscape ...
  • Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957- (Africa Association for Health, Physical Education, Recreation, Sport and Dance, 2005-09)
  • Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957- (Department of Visual Arts, University of Pretoria, 1994-12)
    Identifies factors crucial to the constitution of the corporate image of South African banking institutions. Tests the level of recognition of eleven bank logos and slogans, as well as the perceptions created by them among ...