Makhitha, K.M. (Khathutshelo Mercy); Van Heerden, Gene; Wiese, Melanie(Journal of Contemporary Management, 2014)
Craft producers in South Africa face difficulties selling to formal craft retailers. This is due to the lack of
understanding of what craft retailers consider as important when searching for suppliers. The study was
Van Heerden, Gene(European Public Relations Education & Research Association, 2003-07)
The European Public Relations Education and Research Association (EUPRERA) initiated the European Body of knowledge Project (referred to as EBOK hereafter) in 1998 in order to share ideas on public relations in different ...
Wiese, Melanie; Van Heerden, Gene; Maree, Tania(International Center for Information Technology and Development, 2017-01)
Social networking sites, such as Facebook, have gained immense popularity as communication
platforms and as advertising tools. Generation Yers have a strong need to engage with others and make
connections-digitally and ...
PURPOSE – The purpose of this paper is to introduce the global text project (GTP) case. The unique
developments of the case provide insight of the many challenges and opportunities created within the
open source ...
Makhitha, K.M. (Khathutshelo Mercy); Wiese, Melanie; Van Heerden, Gene(Southern African Communication Association, 2014-12)
Craft producers struggle to access the retail market because of their inability to communicate
effectively. Understanding craft retailers’ buying behaviour, particularly with regard to the
communication channels used, ...
Jordaan, Yolanda; Van Heerden, Gene(Elsevier, 2017-05)
PURPOSE : The paper aims to assess which aspects of online privacy concern and reported privacy behavior predict Facebook usage intensity.
DESIGN / METHODOLOGY / APPROACH : The data were obtained by collecting 598 surveys ...
Van Heerden, Gene(Southern African Communication Association, 2010-12)
While much research has been conducted on consumer skepticism about advertising, limited
attention has been focused on the relationship between gender and scepticism. As the Internet
and new technologies continuously ...
Jordaan, Yolanda; Van Heerden, Gene; Jordaan, Andre Cillie(Unisa Press, 2014)
Higher education educators are experiencing challenges and increasing pressure
to ensure that graduates are employable. Some speculate that the lack of the right
employment skills could contribute even more to the increase ...
Ghazisaeedi, Mehdi; Steyn, Peter G.; Van Heerden, Gene(Academic Journals, 2012-06-27)
With the introduction of Web 2.0, online blogging has established its place in the lexicon of public
relations management. Especially blogs that offer reviews of products, services and technologies, have
become essential ...