Browsing Research Articles (Marketing Management) by Author "Van Heerden, Cornelius Hendrik, 1957-"

Browsing Research Articles (Marketing Management) by Author "Van Heerden, Cornelius Hendrik, 1957-"

Sort by: Order: Results:

  • Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Du Plessis, P.J. (Africa Association for Health, Physical Education, Recreation, Sport and Dance, 2004-03)
    The aim of this paper is to establish a framework that may contribute to African sport manager's understanding of sport sponsorship management and decision-making. In this paper a number of focus areas, that outline the ...
  • Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957- (Taylor & Francis, 2007-01)
    This is a specialised book primarily aimed at tourism policymakers at national and local level. The book covers an in-depth analysis of reasons for and consequences of competitive behaviour and strategy formulation in ...
  • Wiese, Melanie; Jordaan, Yolanda; Van Heerden, Cornelius Hendrik, 1957- (Southern African Communication Association, 2009-07)
    A proper assessment of the usefulness of the sources of information considered by prospective students could enable higher education institutions (HEIs) to allocate funds, time and resources more efficiently and effectively. ...
  • Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Green, M.; Van Tonder, Estelle (Africa Association for Health, Physical Education, Recreation, Sport and Dance, 2007-12)
    Sport codes are consistently competing for corporate sponsorship Rands. Amateur sport is an untapped channel that bypasses most of the media clutter experienced by companies that sponsor professional sporting events, codes ...
  • Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957- (Africa Association for Health, Physical Education, Recreation, Sport and Dance, 2003-10)
    This paper aims to stimulate the development of a scientific body of knowledge for sport marketing in Africa. A review of current journals indicates that African academics are not devoting sufficient attention to the ...
  • Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957- (Faculty of Economic and Management Sciences, University of Pretoria, 1999-09)
    A survey of current literature and corporate identity manuals may create the impression that corporate identity consists solely of visual identity cues. In this paper the view is explored that corporate identity consists ...
  • Wiese, Melanie; Jordaan, Yolanda; Van Heerden, Cornelius Hendrik, 1957- (Unisa Press and Taylor & Francis, 2010-03)
    Recruiting students to enrol at a particular institution is becoming a competitive and challenging process for higher education institutions. Therefore, institutions should create efficient and effective ways of providing ...
  • Wiese, Melanie; Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Jordaan, Yolanda (Academic Journals, 2010-07)
    The main goal of the study was to investigate the relevant importance of choice factors as considered by students from different ethnic groups when selecting higher education institutions in South Africa. A non-probability ...
  • Bezuidenhout, Louise; Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957- (Southern African Communication Association, 2003-07)
    A communication task team appointed by the Government of South Africa in 1996 suggested that there should be one corporate identity for the government. A problem resulting from this suggestion was what this unitary corporate ...
  • Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Puth, Gustav (Emerald, 1995)
    The view that a visually appealing corporate identity is the most important contributor to a good corporate image is a myth. The process of corporate image formation is regulated by the corporate personality which consists ...
  • Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Schreuder, A.N.; Gouverneur, M. (Faculty of Economic and Management Sciences, University of Pretoria, 2000-03)
    Current operating practices of small businesses indicate that more time is devoted to the cosmetic side of corporate identity than managing service delivery. The main argument pursued in this paper is based on the view ...
  • Van Heerden, Cornelius Hendrik, 1957-; Kotze, Theuns G.; Bruwer, Johan (UFS - Sasol Library, 2005-12)
    This study examines the influence of gender and recall in terms of sponsor image and purchase intention in relation to the four international sponsors of the 2003 Cricket World Cup (CWC 2003). The research was conducted ...
  • Van Heerden, Neels, 1957-; Du Plessis, P.J.; Van Heerden, Cornelius Hendrik, 1957- (Juta, 2004-09)
    Sport sponsorship spending in South Africa has increased steadily. This paper discusses the findings of an exploratory study into key sponsorship decision-areas, namely the setting of sponsorship objectives, the integration ...
  • Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Kuiper, Angelique; Saar, Honorata Maria (Southern African Alliance for Sport Science, Physical Education and Recreation, 2008)
    When detailed product information is not available to consumers inferences are made using product cues to reduce uncertainty and to form perceptions of products. Advertisers can make use of sport sponsorship and sport ...
  • Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957- (Southern African Alliance for Sport Science, Physical Education and Recreation, 2008)
    This paper introduces caravanning and camping as a leisure activity that consists of a number of sequential experiences. The particular focus is on motorhoming as a form of caravanning / camping. The Motorhome Club of South ...
  • Coetzee, C.A. (Cerneels); Maree, Tania; Van Heerden, Cornelius Hendrik, 1957- (Southern African Communication Association, 2014-07)
    The marketing of intangible services – particularly of unsought services such as those of the funeral industry – can be said to pose inherently unique challenges to marketers. Because of the unsought nature of funeral ...
  • Wiese, Melanie; Van Heerden, Cornelius Hendrik, 1957-; Jordaan, Yolanda; North, Ernest J. (College of Economic and Management Sciences, University of South Africa, 2009-04)
    The unstable and turbulent environment in which higher education institutions all over the world currently have to operate poses many management and marketing challenges to such institutions. As non-profit organisations, ...
  • Van Heerden, Cornelius Hendrik, 1957-; Kotze, Theuns G.; Bruwer, Johan (Southern African Alliance for Sport Science, Physical Education and Recreation, 2004)
    This paper reports on a study into the relationship between media exposure and sponsor recall relating to an international event, namely the Cricket World Cup 2003 (CWC 2003). The application of sponsorship as a communication ...
  • Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Du Plessis, P.J. (University of Wisconsin Press in cooperation with the Institute for Media Analysis in South Africa (iMasa) and the Department of Journalism at Stellenbosch University, South Africa, 2003)
    Sport sponsorship expenditure has grown substantially since the early 1990s, largely due to South Africa’s re-admission to international sport and an increase in television coverage of major sporting events. International ...
  • Wood, K.; Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957- (Juta, 2007-09)
    Customer satisfaction and loyalty are important drivers of business profits. In the online arena, acquisition costs are high, switching costs are low, the service encounter is non-personal and the Internet is often used ...