Browsing Research Articles (Marketing Management) by Subject "Usage"

Browsing Research Articles (Marketing Management) by Subject "Usage"

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  • Jordaan, Yolanda; Van Heerden, Gene (Elsevier, 2017-05)
    PURPOSE : The paper aims to assess which aspects of online privacy concern and reported privacy behavior predict Facebook usage intensity. DESIGN / METHODOLOGY / APPROACH : The data were obtained by collecting 598 surveys ...