Browsing Research Articles (Marketing Management) by Subject "Universities and colleges -- South Africa -- Marketing"

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Information and source preferences of a student market in higher education

Bonnema, Jeanne Susan; Van der Waldt, De la Rey (Emerald, 2008)

PURPOSE: Marketing communication practitioners in higher education have not yet identified specific subgroups with similar characteristics within the prospective student (target) market, and do not always know which preferred ...
A marketing perspective on choice factors considered by South African first-year students in selecting a higher education institution

Wiese, Melanie; Van Heerden, Cornelius Hendrik, 1957-; Jordaan, Yolanda; North, Ernest J. (College of Economic and Management Sciences, University of South Africa, 2009-04)

The unstable and turbulent environment in which higher education institutions all over the world currently have to operate poses many management and marketing challenges to such institutions. As non-profit organisations, ...

Now showing items 1-2 of 2

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