Browsing Research Articles (Marketing Management) by Subject "Technology acceptance model (TAM)"
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Browsing Research Articles (Marketing Management) by Subject "Technology acceptance model (TAM)"
Now showing items 1-4 of 4
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(Library and Information Association of South Africa, 2014)The objective of this study was to investigate students’ acceptance and use of e-textbooks to enable libraries to make more informed decisions about their e-book collections. The data were collected in a classroom situation, ...
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(Academy of Business and Retail Management, 2019-04)The purpose of the study was to investigate the antecedents of the adoption of mobile banking. A modification of the technology acceptance model (TAM) was adopted in orde93-r to test hypothesised relationships. Past ...
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(Inderscience, 2021-02)Consumers are moving towards social networking technologies as an alternative channel for shopping. This research extended the technology acceptance model (TAM) to investigate the factors that predict Facebook users' ...
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(Eskisehir Osmangazi University, Faculty of Education, 2020-04)YouTube as an educational tool has been recently receiving a great deal of attention from researchers and teachers. The study in question therefore investigates this phenomenon. To this end, a modified conceptual model ...
Now showing items 1-4 of 4