Browsing Research Articles (Marketing Management) by Author "Stark, O."

Browsing Research Articles (Marketing Management) by Author "Stark, O."

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  • North, Ernest J.; Kotze, Theuns G.; Stark, O.; De Vos, Retha B. (Faculty of Economic and Management Sciences, University of Pretoria, 2003-03)
    Branding is a key strategic tool used to create awareness, reputation and build the organisation's image. Marketers consider brands as carriers of values, and the development and implementation of branding strategies and ...