Browsing Research Articles (Marketing Management) by Subject "Service delivery"

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The influence of passenger satisfaction on relationship formation in the South African domestic airline industry

De Meyer, C.F.; Mostert, P.G. (Pierre) (Association for Professional Managers in South Africa, 2011)

Customers are increasingly becoming aware of alternative offerings in the market place, and are thus more demanding in terms of their expectations pertaining to service delivery. As airlines in particular are vulnerable ...
The relationship between selected marketing mix elements and overall customer satisfaction in South African banks

Van Jaarsveld, C.; Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957- (School of Management, Tshwane University of Technology, 2007)

Yoo, Donthu and Lee (2000:208) conducted a study in the product market industry to determine what effect various selected marketing mix elements might have on brand equity. The findings indicated that to enhance the ...

Now showing items 1-2 of 2

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