Browsing Research Articles (Marketing Management) by Author "Schreuder, A.N."

Browsing Research Articles (Marketing Management) by Author "Schreuder, A.N."

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  • Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Schreuder, A.N.; Gouverneur, M. (Faculty of Economic and Management Sciences, University of Pretoria, 2000-03)
    Current operating practices of small businesses indicate that more time is devoted to the cosmetic side of corporate identity than managing service delivery. The main argument pursued in this paper is based on the view ...