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Browsing Research Articles (Marketing Management) by Author "Samuels, Jade"

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Social networking experiences on Facebook : a survey of gender differences amongst students

Wiese, Melanie; Lauer, Juanne De Wet; Pantazis, George; Samuels, Jade (University of Johannesburg, 2014-11-12)

ORIENTATION : Students’ membership and participation in social networking sites, such as Facebook, has increased in recent years. RESEARCH PURPOSE : The study examined students’ access to social network sites and ...

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