Browsing Research Articles (Marketing Management) by Subject "Retail buying behaviour"

Browsing Research Articles (Marketing Management) by Subject "Retail buying behaviour"

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  • Craft retailers' supplier selection criteria - a key to market access 
    Makhitha, K.M. (Khathutshelo Mercy); Van Heerden, Gene; Wiese, Melanie (Journal of Contemporary Management, 2014)
    Craft producers in South Africa face difficulties selling to formal craft retailers. This is due to the lack of understanding of what craft retailers consider as important when searching for suppliers. The study was conducted ...