Browsing Research Articles (Marketing Management) by Subject "Relationship intentions"

Browsing Research Articles (Marketing Management) by Subject "Relationship intentions"

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  • Relationship intention amongst clothing retail customers : an exploratory study 
    Kuhn, Stefanie W.; Mostert, P.G. (Pierre) (University of Johannesburg, 2015-08-31)
    ORIENTATION : Increasing competition has resulted in clothing retailers placing more emphasis on expensive relationship marketing tactics to retain customers. The retailers often use customers’ loyalty programme membership ...