Browsing Research Articles (Marketing Management) by Subject "Recruitment"

Browsing Research Articles (Marketing Management) by Subject "Recruitment"

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  • Information and source preferences of a student market in higher education 
    Bonnema, Jeanne Susan; Van der Waldt, De la Rey (Emerald, 2008)
    PURPOSE: Marketing communication practitioners in higher education have not yet identified specific subgroups with similar characteristics within the prospective student (target) market, and do not always know which preferred ...
  • The role of demographics in students’ selection of higher education institutions 
    Wiese, Melanie; Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Jordaan, Yolanda (University of Johannesburg, Department of Business Management, 2010)
    PURPOSE: To investigate the choice factors students consider when selecting a higher education institution, with a focus on the differences between gender and language groups. PROBLEM INVESTIGATED: The educational landscape ...