Van Zyl, H.J.D. (Hendrik Jacobus Dion); Puth, Gustav(Unisa Press, 2015)
This study investigates the process of index construction as a means of
measuring a hypothetical construct that can typically not be measured
by a single question or item and applying it as a method of market
Loyalty is without doubt a crucial construct in marketing and has major implications for any businesses, since in the modern world it is not sufficient to merely attract new customers – retention and re-purchase is a key ...
Van Heerden, Neels, 1957-; Van Heerden, Cornelius Hendrik, 1957-; Puth, Gustav(Emerald, 1995)
The view that a visually appealing corporate identity is the most important contributor to a good
corporate image is a myth. The process of corporate image formation is regulated by the
corporate personality which consists ...