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Browsing Research Articles (Marketing Management) by Subject "Price"

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Customer satisfaction and relationship intention within the South African clothing retail industry

Kuhn, Stefanie W.; Mostert, P.G. (Pierre) (Unisa Press, 2015)

Despite criticism of the effective use of relationship marketing in mass consumer markets, retailers are increasingly investing in relationship marketing tactics to retain customers, thereby necessitating a thorough ...
South African consumer attitudes underlying the choice to consume game meat

Kempen, Elizabeth; Wassenaar, Anjolize; Tobias-Mamina, Rejoice (Elsevier, 2023-07)

Currently little is known about the South African game meat consumer market or the underlying attributes driving the choice to consume game meat, limiting the game meat industry's market positioning, growth and ultimately ...

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