Browsing Research Articles (Marketing Management) by Subject "Organisations"

Browsing Research Articles (Marketing Management) by Subject "Organisations"

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  • Young adults’ relationship intentions towards their cell phone network operators 
    Kruger, Liezl-Marie; Mostert, P.G. (Pierre) (Association for Professional Managers in South Africa, 2012)
    Marketers use relationship marketing to establish mutually beneficial long-term relationships with their customers as a means to retain them in the competitive market environment. Relationship marketing should not be used ...