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Browsing Research Articles (Marketing Management) by Author "Olivier, I."

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Atmospherics and the establishment of long-term customer relationships in a retail environment

Olivier, I.; Fletcher, M. (Faculty of Economic and Management Sciences, University of Pretoria, 2000-06)

With the current focus on establishing long-term customer relationships, the enhancement of the entire shopping experience and the role of atmosphere and the emotional reactions it elicits, are becoming increasingly ...

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