Browsing Research Articles (Marketing Management) by Author "Mashwama, Vuyelwa C."

Browsing Research Articles (Marketing Management) by Author "Mashwama, Vuyelwa C."

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  • Destination image of Swaziland : perceptions of local and international tourists 
    Mashwama, Vuyelwa C.; Chiliya, Norman; Chuchu, Tinashe (Department of Recreation, Park, and Tourism Sciences at Texas A&M University, 2019)
    The government of Swaziland labelled the tourism industry as one of the national priority sectors that have maximum potential to stimulate economic growth through the creation of employment opportunities, poverty alleviation, ...