Browsing Research Articles (Marketing Management) by Author "Martinez-Climent, Carla"

Browsing Research Articles (Marketing Management) by Author "Martinez-Climent, Carla"

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  • A framework for Facebook advertising effectiveness : a behavioral perspective 
    Wiese, Melanie; Wiese, Melanie; Martinez-Climent, Carla; Botella-Carrubi, Dolores (Elsevier, 2020-03)
    Social network use is a global phenomenon, with Facebook taking prime position as preferred social network service. Use of Facebook is huge in developed and developing economies, yet the immense marketing potential of ...