Browsing Research Articles (Marketing Management) by Subject "Market share"

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The impact of advertising on market share : controlling for clutter, familiarity, and goodwill decay

De Canha, Nicholas; Ewing, Michael Thomas; Tamaddoni, Ali (World Advertising Research Center, 2020-03)

The advertising-sales relationship remains paramount. This study--believed to be the largest that focuses on automotive sales and advertising--investigates ceilings and thresholds by optimizing budget allocations among ...
The interrelationships between customer satisfaction, brand loyalty and relationship intentions of generation Y consumers towards smart phone brands

Mostert, P.G. (Pierre); Weideman, A.; Petzer, Daniël Johannes (Association for Professional Managers in South Africa, 2016)

Smart phone marketers are finding it difficult to maintain market share in a market characterised by fierce competition and continued new product development. Generation Y consumers generally have a good command of technology ...

Now showing items 1-2 of 2

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