Browsing Research Articles (Marketing Management) by Author "Makhitha, K.M. (Khathutshelo Mercy)"

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Craft retailers' supplier selection criteria - a key to market access

Makhitha, K.M. (Khathutshelo Mercy); Van Heerden, Gene; Wiese, Melanie (Journal of Contemporary Management, 2014)

Craft producers in South Africa face difficulties selling to formal craft retailers. This is due to the lack of understanding of what craft retailers consider as important when searching for suppliers. The study was conducted ...
Informing craft producers in South Africa : improving visibility and product availability through market communication

Makhitha, K.M. (Khathutshelo Mercy); Wiese, Melanie; Van Heerden, Gene (Southern African Communication Association, 2014-12)

Craft producers struggle to access the retail market because of their inability to communicate effectively. Understanding craft retailers’ buying behaviour, particularly with regard to the communication channels used, ...

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