Makhitha, K.M. (Khathutshelo Mercy); Van Heerden, Gene; Wiese, Melanie(Journal of Contemporary Management, 2014)
Craft producers in South Africa face difficulties selling to formal craft retailers. This is due to the lack of
understanding of what craft retailers consider as important when searching for suppliers. The study was
Makhitha, K.M. (Khathutshelo Mercy); Wiese, Melanie; Van Heerden, Gene(Southern African Communication Association, 2014-12)
Craft producers struggle to access the retail market because of their inability to communicate
effectively. Understanding craft retailers’ buying behaviour, particularly with regard to the
communication channels used, ...