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Browsing Research Articles (Marketing Management) by Author "Lubbe, Berendien Anna"

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Rethinking educational tourism : proposing a new model and future directions

McGladdery, Christine A.; Lubbe, Berendien Anna (Emerald, 2017)

PURPOSE : Educational tourism is under-researched in the literature. The purpose of this paper is to argue that this stems from a lack of consensus regarding the nature and scope of educational tourism as a theoretical ...

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