Browsing Research Articles (Marketing Management) by Author "Louw, H."

Browsing Research Articles (Marketing Management) by Author "Louw, H."

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  • The relationship between number of retail-credit accounts and response rates 
    Jordaan, Yolanda; Kotze, Theuns G.; Louw, H. (Association for Professional Managers in South Africa, 2004-09)
    In South Africa, some of the bigger credit issuers operating in the direct marketing environment, specifically non-bank, personal finance companies, have complained that they are not seeing the return-on-investment they ...