Browsing Research Articles (Marketing Management) by Author "Lauer, Juanne De Wet"

Browsing Research Articles (Marketing Management) by Author "Lauer, Juanne De Wet"

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  • Lauer, Juanne De Wet (Southern African Communication Association, 2013-07)
    Even though women actually fulfil many roles in real life, advertisements targeting female consumers are often accused of depicting women in traditionally stereotypical roles. The purpose of this article is to analyse the ...
  • Wiese, Melanie; Lauer, Juanne De Wet; Pantazis, George; Samuels, Jade (University of Johannesburg, 2014-11-12)
    ORIENTATION : Students’ membership and participation in social networking sites, such as Facebook, has increased in recent years. RESEARCH PURPOSE : The study examined students’ access to social network sites and ...