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Browsing Research Articles (Marketing Management) by Author "Jordaan, Yolanda"
Now showing items 1-20 of 39
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Jordaan, Yolanda; Ehlers, Lene; Grove, J.M. (Southern African Communication Association, 2011-07)Generation Y consumers have become an important consumer group and, as a result, their perceptions of media credibility has become an important issue for many organisations and media planners. This study explores the ...
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The attitude of Gauteng, Cape Town and Durban retailers toward direct mail as a communication medium Jordaan, Yolanda; Kourantas, Stamatia (Southern African Communication Association, 2001-07)It has been said that there are three things that are going to drive the world's economic future. Firstly, computers; secondly, communications; and thirdly, direct marketing. There are countries that have reached the stage ...
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Harmse, Chris; Jordaan, Andre Cillie; Jordaan, Yolanda (University of Wisconsin Press in cooperation with the Institute for Media Analysis in South Africa (iMasa) and the Department of Journalism at Stellenbosch University, South Africa, 2001)For more than a decade the Big Mac index has served as a guide to the layman as to whether currencies are at their ‘correct’ exchange rate level. This article compares the postal rate of a standard letter in South Africa, ...
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Jordaan, Yolanda; Jordaan, Andre Cillie (Southern African Communication Association, 2004-07)The world economic system's transformation from a dominant mass-production model to a mass-customisation model is seen to have created a demand for personal information from consumers. This has led to many consumers feeling ...
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Wiese, Melanie; Jordaan, Yolanda; Van Heerden, Cornelius Hendrik, 1957- (Southern African Communication Association, 2009-07)A proper assessment of the usefulness of the sources of information considered by prospective students could enable higher education institutions (HEIs) to allocate funds, time and resources more efficiently and effectively. ...
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Jordaan, Yolanda; Smithard, C.; Burger, E. (School of Accounting Sciences, University of Pretoria, 2009)Career indecision plays a major role in the way students perceive their future career prospects and how they approach these prospects. In addition, career indecision influences career-related thoughts and decisions, and ...
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Jordaan, Yolanda; Simpson, Michelle N. (South African Association of Family Ecology and Consumer Sciences, 2006)Early in the product life cycle certain consumers, called innovators, embrace innovations. The consumer innovator plays a prominent role in the diffusion and ultimate adoption of new products. This article examines consumer ...
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Jordaan, Yolanda; Wiese, Melanie; Amade, Karim; De Clercq, Ermi (Department of Economics, University of Pretoria, 2013)The publication of academic research is important for its contribution to the body of knowledge. A periodic analysis of journal content leads to the identification of research practices; while it also identifies the ...
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Wiese, Melanie; Jordaan, Yolanda; Van Heerden, Cornelius Hendrik, 1957- (Unisa Press and Taylor & Francis, 2010-03)Recruiting students to enrol at a particular institution is becoming a competitive and challenging process for higher education institutions. Therefore, institutions should create efficient and effective ways of providing ...
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Jordaan, Yolanda (UFS - Sasol Library, 2002-08)Fear of crime has become an important issue, largely because of its perceived effects on people’s social behaviour. The purpose of this article is to focus on the impact of crime on South African consumers and on how the ...
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Eita, Joel Hinaunye; Jordaan, Andre Cillie; Jordaan, Yolanda (Academic Journals, 2011-02)This article estimated the determinants of tourist arrivals in South Africa for the period 1999 to 2007. A tourism model was estimated and the results revealed several factors to be main determinants of tourist arrivals ...
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Wiese, Melanie; Van Heerden, Cornelius Hendrik, 1957-; Van Heerden, Neels, 1957-; Jordaan, Yolanda (Academic Journals, 2010-07)The main goal of the study was to investigate the relevant importance of choice factors as considered by students from different ethnic groups when selecting higher education institutions in South Africa. A non-probability ...
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Jordaan, Yolanda (Psychological Society of South Africa, 2005-06)Direct marketing is seen as a growing industry in South Africa. In recent years, socio-economic trends, such as changing social patterns and technological advances, have favoured the development of direct marketing. Marketers ...
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Humbani, Michael; Jordaan, Yolanda (International Journal of Interactive Mobile Technologies, 2018)This study focuses on factors that predict consumer attitudes towards short message service (SMS) advertising. The purpose of the study is to build a predictive framework that can be employed to identify which factors ...
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Jordaan, Yolanda (Unisa Press, 2009)The tendency towards decreasing class attendance by students is a concern for many tertiary institutions. Various factors contribute to the motivation of students, which in turn directly or indirectly influence them to ...
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Jordaan, Yolanda (College of Economic and Management Sciences, University of South Africa, 2007-08)Consumer privacy is becoming an issue of increasing managerial importance as consumers become concerned about marketers’ intrusions on their privacy and insist on the protection of the confidentiality of their personal ...
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Jordaan, Yolanda (Unisa, 2007)While international studies show ample evidence of information privacy concerns, there is a lack of knowledge on the South African consumer’s opinion on information privacy, and their shopping behaviour, especially within ...
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Jordaan, Andre Cillie; Jordaan, Yolanda (Faculty of Economic and Management Sciences, University of Pretoria, 2003-06)The world economic system's transformation from a dominantly massproduction model, to a mass-customisation model is seen as creating a demand for personal information on consumers. This has lead many consumers to feel the ...
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A market-oriented approach to responsibly managing information privacy concerns in direct marketing Dolnicar, S.; Jordaan, Yolanda (M.E. Sharpe, 2007)Marketing communications media technologies have the potential to be intrusive and influence consumers' perceptions of marketing communication. Aggressive direct marketing (DM) is one communication tool that has the ...
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Wiese, Melanie; Van Heerden, Cornelius Hendrik, 1957-; Jordaan, Yolanda; North, Ernest J. (College of Economic and Management Sciences, University of South Africa, 2009-04)The unstable and turbulent environment in which higher education institutions all over the world currently have to operate poses many management and marketing challenges to such institutions. As non-profit organisations, ...
Now showing items 1-20 of 39