Browsing Research Articles (Marketing Management) by Author "Jordaan, Andre Cillie"

Browsing Research Articles (Marketing Management) by Author "Jordaan, Andre Cillie"

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  • The Big Mac hamburger : is it used to communicate a distorted media message? 
    Harmse, Chris; Jordaan, Andre Cillie; Jordaan, Yolanda (University of Wisconsin Press in cooperation with the Institute for Media Analysis in South Africa (iMasa) and the Department of Journalism at Stellenbosch University, South Africa, 2001)
    For more than a decade the Big Mac index has served as a guide to the layman as to whether currencies are at their ‘correct’ exchange rate level. This article compares the postal rate of a standard letter in South Africa, ...
  • Communicating the protection of information privacy 
    Jordaan, Yolanda; Jordaan, Andre Cillie (Southern African Communication Association, 2004-07)
    The world economic system's transformation from a dominant mass-production model to a mass-customisation model is seen to have created a demand for personal information from consumers. This has led to many consumers feeling ...
  • An econometric analysis of the determinants impacting on businesses in the tourism industry 
    Eita, Joel Hinaunye; Jordaan, Andre Cillie; Jordaan, Yolanda (Academic Journals, 2011-02)
    This article estimated the determinants of tourist arrivals in South Africa for the period 1999 to 2007. A tourism model was estimated and the results revealed several factors to be main determinants of tourist arrivals ...
  • An inter-disciplinary perspective on the information privacy issue in a global environment 
    Jordaan, Andre Cillie; Jordaan, Yolanda (Faculty of Economic and Management Sciences, University of Pretoria, 2003-06)
    The world economic system's transformation from a dominantly massproduction model, to a mass-customisation model is seen as creating a demand for personal information on consumers. This has lead many consumers to feel the ...
  • Public choice and the regulatory role of government 
    Jordaan, Andre Cillie; Jordaan, Yolanda (South African Association for Public Administration and Management, 2005-09)
    This article attempts to describe the formation of public choice and the role that government should play in accommodating this in its regulatory environment. The need to foster institutions arises from certain intrinsic ...
  • A second-best solution to higher education challenges 
    Jordaan, Yolanda; Van Heerden, Gene; Jordaan, Andre Cillie (Unisa Press, 2014)
    Higher education educators are experiencing challenges and increasing pressure to ensure that graduates are employable. Some speculate that the lack of the right employment skills could contribute even more to the increase ...