Browsing Research Articles (Marketing Management) by Author "Harmse, Chris"

Browsing Research Articles (Marketing Management) by Author "Harmse, Chris"

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  • The Big Mac hamburger : is it used to communicate a distorted media message? 
    Harmse, Chris; Jordaan, Andre Cillie; Jordaan, Yolanda (University of Wisconsin Press in cooperation with the Institute for Media Analysis in South Africa (iMasa) and the Department of Journalism at Stellenbosch University, South Africa, 2001)
    For more than a decade the Big Mac index has served as a guide to the layman as to whether currencies are at their ‘correct’ exchange rate level. This article compares the postal rate of a standard letter in South Africa, ...