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Browsing Research Articles (Marketing Management) by Subject "Generation Y"
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(Southern African Communication Association, 2011-07)Generation Y consumers have become an important consumer group and, as a result, their perceptions of media credibility has become an important issue for many organisations and media planners. This study explores the ...
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(International Center for Information Technology and Development, 2017-01)Social networking sites, such as Facebook, have gained immense popularity as communication platforms and as advertising tools. Generation Yers have a strong need to engage with others and make connections-digitally and ...
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(AOSIS Open Journals, 2020-02)BACKGROUND : Online social networking websites have revolutionised communication in the postmodern era of today. Specifically, Instagram has witnessed a phenomenal growth, and the site is particularly popular with young ...
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(Association for Professional Managers in South Africa, 2016)Smart phone marketers are finding it difficult to maintain market share in a market characterised by fierce competition and continued new product development. Generation Y consumers generally have a good command of technology ...
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(Prof. Ansie Lessing, 2019)The purpose of this article is to explore apparel store choice behaviour of female Generation Y student shoppers and analyse factors that influence their choice of apparel store. Generation Y female consumers have been ...
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(South African Association of Family Ecology and Consumer Sciences, 2016)Die vaardighede, kennis en houdings om verbruikersbesluitneming te verwesenlik word bekom deur, onder andere, sosialisering. Sosialisering van verbruikers om te besluit oor die aankoop, verbruik en wegdoen van goedere ...
Now showing items 1-6 of 6