Browsing Research Articles (Marketing Management) by Subject "Generasie Y"

Browsing Research Articles (Marketing Management) by Subject "Generasie Y"

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  • Parental influence on consumer and purchase behaviour of Generation Y 
    Wiese, Melanie; Kruger, Liezl-Marie (South African Association of Family Ecology and Consumer Sciences, 2016)
    Die vaardighede, kennis en houdings om verbruikersbesluitneming te verwesenlik word bekom deur, onder andere, sosialisering. Sosialisering van verbruikers om te besluit oor die aankoop, verbruik en wegdoen van goedere ...