Browsing Research Articles (Marketing Management) by Author "Fletcher, M."

Now showing items 1-2 of 2

Atmospherics and the establishment of long-term customer relationships in a retail environment

Olivier, I.; Fletcher, M. (Faculty of Economic and Management Sciences, University of Pretoria, 2000-06)

With the current focus on establishing long-term customer relationships, the enhancement of the entire shopping experience and the role of atmosphere and the emotional reactions it elicits, are becoming increasingly ...
Internal service quality enhancement for external appeal : a South African perspective

Fletcher, M. (Faculty of Economic and Management Sciences, University of Pretoria, 1999-03)

The main problems in service quality programmes seem to stem from methods and strategies used rather than actual service quality improvement itself. The present study is based on a questionnaire survey of organisations ...

Now showing items 1-2 of 2

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