Browsing Research Articles (Marketing Management) by Subject "Fashion"

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Consumer innovativeness among females in specific fashion stores in the Menlyn shopping centre

Jordaan, Yolanda; Simpson, Michelle N. (South African Association of Family Ecology and Consumer Sciences, 2006)

Early in the product life cycle certain consumers, called innovators, embrace innovations. The consumer innovator plays a prominent role in the diffusion and ultimate adoption of new products. This article examines consumer ...
An empirical investigation into millennials and their buying behaviour within pop-up retail stores

Kekana, Reabetswe; Venter de Villiers, Marike; Van den Berg, Annekee; Chuchu, Tinashe (Danubius University, 2020)

Multi-channel retailing has become increasingly popular as retailers aim to provide consumers with additional contact points. This is commonly done by means of pop-up retailing, an innovative retail concept that places ...

Now showing items 1-2 of 2

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