Pro-environmental behaviour is a salient concern in contemporary society. However, consumers often overstate their intention to purchase pro-environment products. Prior research has focused on intentions as a predictor of ...

The advertising-sales relationship remains paramount. This study--believed to be the largest that focuses on automotive sales and advertising--investigates ceilings and thresholds by optimizing budget allocations among ...

PURPOSE : This study aims to present an extended service-profit chain (SPC) framework for assessing service performance. This framework is then used to investigate non-linear and asymmetric links between service delivery ...