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Browsing Research Articles (Marketing Management) by Author "Ehlers, Lene"

Now showing items 1-5 of 5

Advertising credibility across media channels : perceptions of Generation Y consumers

Jordaan, Yolanda; Ehlers, Lene; Grove, J.M. (Southern African Communication Association, 2011-07)

Generation Y consumers have become an important consumer group and, as a result, their perceptions of media credibility has become an important issue for many organisations and media planners. This study explores the ...
A classification framework for out-of-home advertising media in South Africa

Roux, Therese; Van der Waldt, De la Rey; Ehlers, Lene (Routledge, 2013-09-20)

Out-of-home (OOH) advertising media have expanded worldwide and the shape and format of these media globally, as well as in South Africa, have changed considerably. Until recently, the OOH advertising media landscape ...
Consumers’ perception of the functional and symbolic performance failure of major electrical household appliances

Donoghue, Sune; De Klerk, Helena Maria; Ehlers, Lene (South African Association of Family Ecology and Consumer Sciences, 2008)

The purpose of this study was to explore and describe consumers’ perception of the performance failure of selected major electrical household appliances. The expectancy disconfirmation paradigm (Bearden & Teel, 1983) served ...
Factors threatening the survival of independent financial advisers in their organisational life cycle : an exploratory study

Van Tonder, Estelle; Ehlers, Lene (Creative Commons license, 2011)

This study investigates various threats to the survival of independent financial advisers in their organisational life cycle. Telephone interviews were conducted to gain more insight into the demographic data of the ...
Young adult consumers' media usage and online purchase likelihood

Jordaan, Yolanda; Ehlers, Lene (South African Association of Family Ecology and Consumer Sciences, 2009)

Jong volwassenes (18 tot 24 jaar) het belangrike verbruikers in eie reg geword en gevolglik het hulle mediapersepsies en -verbruik belangrike vraagstukke vir bemarkers geword. Die houding en persepsies van jong volwasse ...

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Browsing Research Articles (Marketing Management) by Author "Ehlers, Lene"

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