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Browsing Research Articles (Marketing Management) by UP Author "De Clercq, Ermi"

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Content analysis of published articles in the South African Journal of Economic and Management Sciences

Jordaan, Yolanda; Wiese, Melanie; Amade, Karim; De Clercq, Ermi (Department of Economics, University of Pretoria, 2013)

The publication of academic research is important for its contribution to the body of knowledge. A periodic analysis of journal content leads to the identification of research practices; while it also identifies the ...

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