Browsing Research Articles (Marketing Management) by Author "Cuneo, Andres"

Browsing Research Articles (Marketing Management) by Author "Cuneo, Andres"

Sort by: Order: Results:

  • Andrews, Lynda; Bianchi, Constanza; Wiese, Melanie; Cuneo, Andres; Fazal-E-Hasan, Syed (Routledge, 2019)
    Since consumers are increasing their participation in social network sites (SNSs), more companies and brands are using SNSs to strategically communicate with consumers. This study investigates how brands' social network ...