Browsing Research Articles (Marketing Management) by Author "Coetzee, R."

Browsing Research Articles (Marketing Management) by Author "Coetzee, R."

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  • Wiese, Melanie; Coetzee, R. (College of Economic and Management Sciences, University of South Africa, 2013-05-05)
    To succeed, sales managers will need to learn new roles and reinvent others such as applying flexible motivation approaches in working with a multicultural, hybrid, diverse sales force. Many organisations invest a great ...