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Browsing Research Articles (Marketing Management) by Author "Chuchu, Tinashe"
Now showing items 1-20 of 40
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Govender, Kamantha; Chuchu, Tinashe; Maziriri, Eugine Tafadzwa; Nascimento Cunha, Maria (Department of Recreation, Park, and Tourism Sciences at Texas AandM University, 2020-11)The impact that local residents play in the promotion and marketing of a destination whether directly or indirectly can not be ignored. This is particularly associated with the the destinations’ image. The concept of ...
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Minnaar, Pierre; Mototo, Lebogang; Chuchu, Tinashe (International Association of Online Engineering, 2020)The purpose of the study was to conduct an empirical research on adoption of the technology acceptance model on investigating consumers’ intention to-wards the acceptance of branded mobile applications in South Africa. ...
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Van der Merwe, Michelle Caroline; Mostert, P.G. (Pierre); Ndoro, T.T. (Tinashe); Svensson, Goran; Chuchu, Tinashe (Routledge, 2024)PURPOSE : The paper uses an ongoing business-to-business (B2B) relationship perspective to establish the interrelationships between trust, commitment, and relationship satisfaction (as relational constructs) and specific ...
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Maziriri, E.T.; Chuchu, Tinashe; Madinga, N.W. (AOSIS OpenJournals, 2019-10)ORIENTATION : In the contemporary business environment, employee mental health is neglected, especially in mental health research and practice in African Small and Medium-sized Enterprises (SMEs). This occurs even though ...
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Gwinji, Wedzerai Andrew; Chiliya, Norman; Chuchu, Tinashe; Ndoro, T.T. (Tinashe) (Adonis and Abbey Publishers, 2020-03)The concept of internal marketing has received much attention from researchers and academics alike. This study, therefore, investigated internal marketing as a strategy to achieve sustainable competitive advantage in the ...
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Matipedza, Tinashe; Sampa, Michael; Ndoro, T.T. (Tinashe); Chuchu, Tinashe (AfricaJournals, 2019)Youths are increasingly travelling to live, study and work in different parts of South Africa. A significant population of the youth in South Africa are opening bank accounts. In this vein, youth tourists have become an ...
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Mudanganyi, Marvelous; Maziriri, Eugine Tafadzwa; Chuchu, Tinashe; Ndoro, T.T. (Tinashe) (Adonis and Abbey Publishers, 2020-09)Research on small and medium enterprises (SMEs) have led to interest in understanding brand distinctiveness, customers and competition among SMEs. This paper therefore examined the impact of brand orientation as a predictor ...
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Rukuni, Tarisai Fritz; Maziriri, Eugine Tafadzwa; Chuchu, Tinashe (Elsevier, 2020-10)This data article describes raw statistics on occupational health and safety strategies influencing the reduction of coronavirus in South Africa. The purpose of this research was to investigate factors that could potentially ...
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Chuchu, Tinashe (Elsevier, 2019)Data was collected at the OR Tambo Airport in Johannesburg South Africa from 503 willing international tourists. The survey was self-administered over a two-month period. Due to the absence of a sampling frame, non-probability ...
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Mashwama, Vuyelwa C.; Chiliya, Norman; Chuchu, Tinashe (Department of Recreation, Park, and Tourism Sciences at Texas A&M University, 2019)The government of Swaziland labelled the tourism industry as one of the national priority sectors that have maximum potential to stimulate economic growth through the creation of employment opportunities, poverty alleviation, ...
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An empirical investigation into millennials and their buying behaviour within pop-up retail stores Kekana, Reabetswe; Venter de Villiers, Marike; Van den Berg, Annekee; Chuchu, Tinashe (Danubius University, 2020)Multi-channel retailing has become increasingly popular as retailers aim to provide consumers with additional contact points. This is commonly done by means of pop-up retailing, an innovative retail concept that places ...
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Matlakala, Mmatlou; Chiliya, Norman; Chuchu, Tinashe; Ndoro, T.T. (Tinashe) (International Association of Online Engineering, 2019)The purpose of the present study was to conduct an empirical investigation into the predictors of the perceived quality of learning at institutions of higher education from the student’s perspective. The research was ...
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Chuchu, Tinashe; Ndoro, T.T. (Tinashe) (International Association of Online Engineering, 2019)The main purpose of the present study was to examine whether mobile applications could be adopted as feasible tools for learning purposes at higher education institutions. Furthermore the study’s intention was to conduct ...
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Gumpo, Christina I.V.; Chuchu, Tinashe; Maziriri, Eugine T.; Madinga, Nkosivile W. (AOSIS Open Journals, 2020-02)BACKGROUND : Online social networking websites have revolutionised communication in the postmodern era of today. Specifically, Instagram has witnessed a phenomenal growth, and the site is particularly popular with young ...
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Chininga, Tapiwa; Rungani, Ellen; Chiliya, Norman; Chuchu, Tinashe (SNSPA - Facultatea de Comunicare și Relații Publice, 2019-07)Facebook has become the main platform for young adults to sustain their social presence as well as expand their social networks. The impact of social media on youth decision-making has attracted much attention in research ...
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Mashwama, Vuyelwa Constance; Chuchu, Tinashe; Maziriri, Eugine Tafadzwa (University of the Free State, 2020)Fictional spokes-characters in promotion and marketing communication are becoming more popular with brands. This study examined the impact spokes-characters have on the brands they endorse. Celebrities have been used ...
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Maziriri, Eugine Tafadzwa; Rukuni, Tarisai Fritz; Chuchu, Tinashe (Elsevier, 2020-10)This article presents raw inferential statistical data that determined the how selected multi-sensory dimensions such as sight, sound and smell would influence consumer attitudes towards quick-service restaurants, restaurant ...
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Demba, Diana; Chiliya, Norman; Chuchu, Tinashe; Ndoro, T.T. (Tinashe) (University of Johannesburg, 2019-07)Due to the rapid advancement of new technologies in business, marketers’ dependency on user-generated content (UGC) is rising. This study therefore seeks to elucidate the importance of user-generated content in creating ...
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The impact of airport experience on international tourists’ revisit intention : a South African case Chuchu, Tinashe (University of Oradea, Romania, 2020-04)Travel destinations have become more dependent on repeat commercial activities and at the center of all this trade are airports that have evolved into full service centres. Therefore, to investigate the influence that ...
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Zimuto, Caroline; Sandada, Maxwell; Chuchu, Tinashe; Ndoro, T.T. (Tinashe) (International Foundation for Research and Development, 2018)The purpose of the research was to examine the impact of environmental turbulence on product innovations in small to medium enterprises (SMEs). In the study environmental turbulence consisted of five dimensions namely, ...
Now showing items 1-20 of 40