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Browsing Research Articles (Marketing Management) by Author "Chinomona, Richard"

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Investigating the impact of destination image on travellers’ intention to revisit South Africa : a case of international tourists

Chuchu, Tinashe; Chiliya, Norman; Chinomona, Richard (Department of Recreation, Park, and Tourism Sciences at Texas A&M University, 2019)

Destination image is widely accepted as an important aspect of successful tourism development and marketing of destinations. This research, therefore, seeks to investigate how experiences at a South African international ...

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