Browsing Research Articles (Marketing Management) by Author "Chan, Anthony"

Browsing Research Articles (Marketing Management) by Author "Chan, Anthony"

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  • Global text project : new horizons in textbook marketing 
    Pitt, Leyland F.; Nel, Deon; Van Heerden, Gene; Chan, Anthony (Emerald, 2009)
    PURPOSE – The purpose of this paper is to introduce the global text project (GTP) case. The unique developments of the case provide insight of the many challenges and opportunities created within the open source ...