Browsing Research Articles (Marketing Management) by Author "Bruwer, Johan"

Browsing Research Articles (Marketing Management) by Author "Bruwer, Johan"

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  • Van Heerden, Cornelius Hendrik, 1957-; Kotze, Theuns G.; Bruwer, Johan (UFS - Sasol Library, 2005-12)
    This study examines the influence of gender and recall in terms of sponsor image and purchase intention in relation to the four international sponsors of the 2003 Cricket World Cup (CWC 2003). The research was conducted ...
  • Van Heerden, Cornelius Hendrik, 1957-; Kotze, Theuns G.; Bruwer, Johan (Southern African Alliance for Sport Science, Physical Education and Recreation, 2004)
    This paper reports on a study into the relationship between media exposure and sponsor recall relating to an international event, namely the Cricket World Cup 2003 (CWC 2003). The application of sponsorship as a communication ...