Browsing Research Articles (Marketing Management) by Author "Bonnema, Jeanne Susan"

Browsing Research Articles (Marketing Management) by Author "Bonnema, Jeanne Susan"

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  • Information and source preferences of a student market in higher education 
    Bonnema, Jeanne Susan; Van der Waldt, De la Rey (Emerald, 2008)
    PURPOSE: Marketing communication practitioners in higher education have not yet identified specific subgroups with similar characteristics within the prospective student (target) market, and do not always know which preferred ...