Browsing Research Articles (Marketing Management) by UP Author "Berndt, Adele"

Browsing Research Articles (Marketing Management) by UP Author "Berndt, Adele"

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  • Brand avoidance – a services perspective 
    Berndt, Adele; Petzer, Daniël Johannes; Mostert, P.G. (Pierre) (Emerald, 2019)
    PURPOSE : The purpose of this paper is to gain insight into brand avoidance of service brands and explore whether the different types of brand avoidance identified in a product context apply to service providers. DESIGN ...
  • A quantitative exploration of service brand avoidance and its antecedents 
    Mostert, P.G. (Pierre); Petrou, Sotira; Petzer, Daniël Johannes; Berndt, Adele (Inderscience, 2021-08)
    With consumers increasingly avoiding service brands due to a wide range of transgressions by organisations, it is surprising that research relating to service brand avoidance is lacking, with most studies focusing on ...