Browsing Research Articles (Marketing Management) by Author "Berndt, Adele"

Browsing Research Articles (Marketing Management) by Author "Berndt, Adele"

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  • Berndt, Adele; Petzer, Daniël Johannes; Mostert, P.G. (Pierre) (Emerald, 2019)
    PURPOSE : The purpose of this paper is to gain insight into brand avoidance of service brands and explore whether the different types of brand avoidance identified in a product context apply to service providers. DESIGN ...