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Browsing Research Articles (Marketing Management) by Subject "Behaviour"
Now showing items 1-2 of 2
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(South African Association of Family Ecology and Consumer Sciences, 2006)Early in the product life cycle certain consumers, called innovators, embrace innovations. The consumer innovator plays a prominent role in the diffusion and ultimate adoption of new products. This article examines consumer ...
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(Southern African Alliance for Sport Science, Physical Education and Recreation, 2013)The Comrades Marathon is a major sporting event on the South African calendar with little research on the motivation and behaviour of serious leisure participants who participate in this event. Following on previous research ...
Now showing items 1-2 of 2